Real name Joseph William Iyore, he was born on the second of April sometime in the 80s. He attended Wisconsin International University in Ghana and started his musical career around the year 2001, where he worked with producers like ID Cabasa, JRS & 2phat.
He has since worked with producers like Sterik, Puffy T , Snowzy, Dante, Masterminders, PhatE, Uzo, OJB Jezreel, Tyrone and Double Ace.

in 2008 his single with flambush won the mistubushi play or stop on 96.9 cool fm which earned him a spot on Mtv Base's Advanced Warning sponsored by Zain, where he was a semi finalist.

He has a number of collabos with a lot of creative artists and is currently in the studio working on his album.